IA

Public relations has become a key tool for managing the reputation of brands and companies. However, its importance and strategic value will become even more relevant on the road to 2026, as it [...]

In a digital environment where conversations happen in real time, brands can no longer afford to guess what their audiences think, feel, or need. Listening has become more important than [...]

The way people consume information is changing. Today, more and more answers appear directly in search engines or AI assistants, without users needing to click anywhere. This phenomenon is known [...]