Achieving better views on this platform can be accomplished by thoroughly understanding your brand, generating engagement with calls to action, and using a powerful hook.

 

In the digital age, social media is an important part of our daily lives. TikTok, for instance, has stood out globally with its short video format, whose popularity today is reflected in watch time, a key metric for creators and marketers.

 

This metric reflects trends in digital consumption habits, showing what type of content captures users’ attention and what it implies within marketing and social media strategies for companies in the future. 

 

Currently, although long form content is on the rise and many brands prefer longer videos due to their success on other platforms, watch retention remains brief on TikTok due to the fleeting attention of audiences.

 

Therefore, here are some tips that can be useful when creating content on this platform:

 

• Know Your Brand Well: Keep in mind the key words and messages you want to communicate, as this will help create clearer and more effective content.

 

• Use a Hook or Catchphrase: You need to capture the viewer’s attention in the first few seconds of the video, increasing the likelihood that they will watch it until the end.

 

• Use Attractive Visual Shots: The more complete your video, the greater the chance of capturing your audience’s attention.

 

• Generate Engagement with Calls to Action: Encourage interaction with your content, whether by commenting, sharing, or performing a specific action.

 

• Know Your Metrics and Reach: It’s important to understand where your audience stays the longest in your content; studying the retention curve allows you to know up to which point of the video your audience remained.

 

Creating effective content on TikTok requires creativity, strategy, and adaptation to audience trends and preferences. Using hooks to capture attention quickly, creating short and direct videos, and participating in trends will help you reach your audience effectively. At Bindiva, we help you tell a story, foster interaction, and analyze metrics to continuously improve.