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Tag Archives for: "digital"
Home » digital
 SEO to AEO: Position your brand in the era of instant answers
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By Bindiva
In Marketing
Posted 30 May, 2025

SEO to AEO: Position your brand in the era of instant answers

SEO as we know it is evolving. With the rise of voice assistants like Alexa, Siri, and Google Assistant, searches have shifted from simple keywords to full, natural-sounding questions. This [...]

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 Artificial Intelligence in Public Relations: agile and predictive communication
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By Bindiva
In Relaciones Públicas
Posted 30 April, 2025

Artificial Intelligence in Public Relations: agile and predictive communication

  The evolution of public relations through AI Artificial intelligence is reshaping the landscape of public relations. Today, brands are not just looking to communicate better — they aim to [...]

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 Digital marketing with impact: strategies that generate results
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By Melisa Zanatta
In Marketing
Posted 31 March, 2025

Digital marketing with impact: strategies that generate results

Digital marketing is one of the most powerful tools for brands to grow and position themselves in consumers’ minds. However, with the saturation of content on the internet, having a digital [...]

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 DIGITAL BRANDING: WHY IS IT SO IMPORTANT?
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By Montserrat Girón Correa
In Administración, Área Comercial, Design, Marketing
Posted 13 July, 2022

DIGITAL BRANDING: WHY IS IT SO IMPORTANT?

Branding is about creating brands that bond with the audience. Transmitting values and building a solid identity, able to reflect itself in both an offline (Traditional Branding) and a digital [...]

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 HOW LATAM USES SOCIAL MEDIA: THREE REVEALING FACTS
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By Matias Corral
In Administración, Área Comercial, Design, Marketing, Relaciones Públicas
Posted 19 May, 2022

HOW LATAM USES SOCIAL MEDIA: THREE REVEALING FACTS

Latin America is the region with the highest daily use of social networks worldwide. Four countries lead the global ranking surpassed only by Nigeria, which ranks first with 4:07 hours per day. [...]

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