Context
Contexto: SSAM is a Korean food restaurant, considered one of the best in this type of cuisine in Guadalajara. After five successful branches, they expanded to Mexico City with their first location in Santa Fe, also introducing a new protein as their star dish.
Goal: Promote the restaurant's new branch in Mexico City and position the new protein across all the brand's branches through public relations strategies with media and influencers.
Actions:
- Media event
- Press release
- Media training for spokespersons
- Actions with influencers
- Review invitations for media
Results
Over 6 months, the company obtained 48 media mentions and collaborated with 7 influencers.
Through influencers:
- 54 posts
- +175,000 accounts reached
- +190,000 views
- +8,000 interactions
In media
- +5 million impacts
- +1.3 million pesos in EVP