What started as a tool to enhance user navigation experience, dark mode has now become a web design trend that’s here to stay.

Web design is a fundamental tool for brand positioning, as it improves user experience on websites and makes information attractive, clear, and practical, leading to longer user engagement. Today, many styles have become trends in recent years, but without a doubt, Dark Mode is one of the most attention-grabbing.

Also known as dark mode, it began as an alternative to reducing visual fatigue; however, over time, web designers have chosen to use it as a more dynamic, elegant, and modern style thanks to its optical design, which is much easier to read.

According to the Zitelia portal, major companies such as Google, Facebook, Instagram, WhatsApp, Apple, among others, have implemented this strategy in their visual systems, allowing their information to reach broader audiences due to its functionality.

The main benefits is saving 20 to 40% of battery life on AMOLED and OLED mobile phone screens; when the brightness is set to moderate/medium, it can save up to 50% of battery life because the black color helps screens and devices consume less energy.

Another benefit of optimizing a website in dark mode is the loading speed; when the site is set to this configuration, images are compressed, as well as the minimization of programming codes and caching; improving these settings results in less information processing, thereby enhancing loading speed.

However, when implementing a dark mode web design, it is important to consider the following:

• Visual contrast: There should be adequate contrast between the content and the back to ensure a layout that is easy to read, especially under varying lighting conditions.
• General user preferences: It is essential to conduct an internal study on user preferences, which can indicate the best points to apply these design changes to make them visually.
• Consistency: If this mode is implemented, it is important that the design is consistent across the entire interface, including button colors, links, and other interactive elements.

Your web design is crucial for making your content attractive to your audience and encouraging them to stay on your site, ultimately helping it to reach other audiences. At Bindiva, we create intelligent content capable of making an impact and being shared. It’s time to start, contact us.