Companies seek continuous growth in response to the COVID-19 pandemic. The first step to achieve this objective is developing a strategic plan containing goals, timing, actions and performance indicators. The last point is often forgotten, and measuring, monitoring, and following up on every single part of the plan with Key Performance Indicators (KPI’s) is set aside. Thus, both efficiency and how to improve your strategy remain unknown, leading to a late detection of issues that could seriously affect your brand and strategy itself.

 

Regarding Digital Marketing, KPI’s are units of measurement, variables, and factors allowing you to get a broader picture of the strategy’s effectiveness on task at hand. The choice of the variables to be considered as indicators depends on the strategy objectives that best suit your needs. There are a great number of indicators for each action to be carried out, however, it is recommended all indicators be:

 

• Measurable
• Achievable and realistic
• Important and relevant
• Time-bound
• Specific

 

EXAMPLES OF KPI’S

 

If your strategy consists in analyzing how users and potential customers behave on your online platforms, we recommend the following:

 

• Followers
• Interaction —clicks, likes, positive/negative comments, times shared, etc.
• Impressions
• Paid and organic reach
• Website traffic
• Contact form conversions

 

However, if your strategy aims to build SEO positioning for your website or blog, you could consider:

 

• Number of visitors on your site, their accounts and time spent online.
• Visibility and clicks on the keywords you use, as well as search volume on the web.
• ROI (Return on Investment between the cost of the strategy and potential customers attracted via your writings)
• CPC (Cost per click)
• Total positioning of your website within Google search engines.

 

You also want to design and select indicators that make sense for your strategy and objectives, as they will allow you to know its performance, how to optimize its efficiency, and your investment.

 

At BINDIVA we focus on creating effective campaigns based on KPI’s, which aid in obtaining efficient and concrete results from data analysis. Contact us to find out how we can work together.