The New Strategic Era of Public Relations: AI-Integrated Voice Assistants
Artificial intelligence is transforming public relations. Brands can now manage crises quickly, personalize communication, and enhance their reputation. Additionally, AI streamlines interactions with both the media and the public.
The Impact of Voice Assistants
Voice assistants like “Hey Google” and “Alexa” have revolutionized communication. With their speed and efficiency, people receive immediate answers and solve queries in seconds.
Today, AI has taken this technology a step further. Voice assistants no longer just answer simple questions; they interpret contexts and act as strategic allies in public relations.
At Bindiva, we understand that technology is key to improving communication. That’s why we help brands integrate these tools into their strategy.
Voice Assistants: Allies in Corporate Communication
Voice assistants have evolved beyond basic queries. Now, they can:
- Automate media responses in real-time.
- Monitor social media to protect brand reputation.
- Personalize messages for target audiences.
- Provide immediate answers in crisis situations.
Apple’s Director of AI Research, Ruslan Salakhutdinov, states that virtual assistants will soon become more advanced. With generative AI, they will better understand requests and offer more precise responses.
The Shift in Strategic Communication
Digital transformation doesn’t happen overnight. However, 2024 has marked a turning point with key advancements, such as:
- Google improving its generative AI for more accurate responses.
- ChatGPT launching a more natural and interactive voice mode.
- IBM WatsonX Assistant enhancing its conversational AI for better corporate communication.
These innovations have redefined brand-audience relationships, making interactions more fluid and personalized.
New Opportunities for Public Relations
AI-powered voice assistants offer:
- Automated monitoring: Detecting brand mentions on social media and assessing their impact.
- Strategic responses: Generating crisis statements aligned with brand values.
- Predictive analysis: Anticipating trends and preventing crises.
- Instant assistance: Providing information to the media without human intervention.
The Future of AI in Public Relations
By 2025, voice assistants will no longer be just support tools; they will become strategic partners in brand communication.
At Bindiva, we help businesses embrace these technologies. Our team provides strategic communication consulting and crisis management, guiding clients through every step of their digital transformation.
Artificial intelligence is here to stay. Public relations must adapt and leverage its full potential. At Bindiva, we are ready to lead this change.
