Context

To reconnect with the media and position its value proposition in the retail and transportation industries, ALTO, a leader in the protection of physical and moving assets, entrusted Bindiva with its public relations and communication strategy in Mexico.

Goal: Connect ALTO with media outlets through valuable editorial content and 1:1 approaches with national and industry-specific media. 

ActionsIt propouse an strategy of awarreness which have next activities 

  • Press releases
  • Media training for specialized spokespersons
  • 1:1 interviews with spokespersons
  • Exclusive content for specialized industries

Results

Over 9 months, the company obtained 130 media mentions, 70% in AAA media, and generated 17 interview slots for its various spokespersons.

 

  • +25 million impacts
  • +4.5 million pesos in EVP