Context
Kumon is a structured and proven self-learning program that supports students of all levels. The company sought to attract franchisees through various marketing strategies on digital channels.
Goal: Establish a digital marketing plan focused on social media to connect with potential investors and franchisees.
Actions:
- Content marketing
- Community management
- Google Ads digital campaign
- 360 digital campaign
- Landing pages for digital campaigns
Results
- 400 leads in 38 days
- 70,000 clicks
Strengthened their social media community
ES