Benefits and reaches of using different media.

An alliance between media and public relations brings great results to your brand.

Media have been part of our daily life for years, whether it is audiovisual, radio, print, or digital, but let’s also talk about the great benefits they bring to a company through a good and effective public relations campaign, becoming great allies.

Public relations, among their main functions, are responsible for maintaining a favorable image for companies and creating communication channels through strategies developed by experts in order to build strong connections between companies and their target audience.

These companies rely on public relations to generate greater empathy with their consumers and a good reputation to achieve success, and they also allow you to spread the brand, its values, and announce products or services more broadly.

This is where the alliance between PR experts and media comes in, who will be our intermediary between the message and the audience. Currently, there are different types of media, from the traditional ones such as radio and TV, to digital that have had a significant impact in recent years due to technological advancements, both offering us different benefits such as:

• TV: television’s reach is immense, getting up to more than 90% of the population, making it one of the most expensive and coveted media, with a very limited broadcasting time.
• Print media: mainly are magazines and newspapers. Favored by many, especially older generations, but also by those who prefer tangibility, and for PR, being on the cover of a print media brings greater value.
• Radio: one of the most austere but very important, segmented by regions and stations with various themes, in addition to having a great reach and mobility for advertising.
• Websites: information posted through the web has become very important today and carries huge weight, being a more accessible ally for PR, impacting a wider audience even from other countries or states, ensuring our advertising covers more territory.
• Social media: digital networks today are the main communication tools for users, investing up to 15% of their time in them, reaching a larger audience, so advertising on networks has high effectiveness and popularity.

There are advantages and disadvantages for each media, but without a doubt, they are fundamental for advertising, having great reach in different parts of the country and even the world. At Bindiva, we create strong ties with the best media, aiming to reach the ideal audience for our clients.

We seek to satisfy our clients needs, always aiming for the best and most beneficial to be said about them, upholding what our clients want to communicate, distributing content that generates interest, positioning them with high impact newspapers, magazines, TV and radio programs, and once their objectives are met, ours will be as well.