TRANSPARENT BRANDS
Nowadays, connecting with consumers goes beyond offering a quality product or service; transparency has become a decisive value. In a digital world saturated with content and advertising, [...]
MEDIA, THE BEST ALLY OF ADVERTISING
Benefits and reaches of using different media. An alliance between media and public relations brings great results to your brand. Media have been part of our daily life for years, [...]
TROPICALIZATION: THE POWERFUL TECNIQUE FOR CAPTIVATING AN AUDIENCE
Companies aiming to penetrate new markets must overcome cultural barriers In the globalized world we live in, business expansion is more a fact than a possibility; nowadays, bringing [...]
FRAGMENTS OF CREATIVITY: EXPLORING NON-LINEAR NARRATIVE AND STORYDOING.
The non-linear narrative and storydoing emerge as a shift in how we tell and consume stories on social media. As social media has evolved, so has our relationship with the content on [...]
HAPPY COLLABORATORS FOR A HEALTHY COMPANY.
On August 1st, we celebrate World joy day, a date established in 2010 by the Colombian Alfonso Becerra. This celebration began to be commemorated in 14 countries, and today it is celebrated [...]
MODERN-RETRO DESIGN: A JOURNEY TO THE PAST WITH A RENEWED TOUCH”
The retro trend has been permeating our daily life, demonstrating that the good things always returns with a more modern touch In the changing world of graphic design, trends come and go, and [...]