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Nowadays, connecting with consumers goes beyond offering a quality product or service; transparency has become a decisive value.   In a digital world saturated with content and advertising, [...]

Understanding which sales channels are the best fit for your product or service is key to set up the optimal business initiatives when building rapport with potential clients.   A sales [...]

Times change and everything must change accordingly. The commercial part of businesses isn’t an exception. They went from being in charge of an aggressive seller seeking to increase the figures [...]