Understanding which sales channels are the best fit for your product or service is key to set up the optimal business initiatives when building rapport with potential clients.

 

A sales channel is the way through which you will be able to show or offer your products and get to the market you are aiming to.

 

We consider the following three sales channels to be essential for most of our clients:

 

GOOGLE ADS:

This is the best way to attract clients the exact moment they are looking for what you offer or sell. Though this net may have several users daily, the costs might not be completely unreasonable, as key words to be used depend on the target population.

 

Thanks to this option, you will be able to increase online selling or incoming calls and get a better hold of your budget. Reaching out to the right clients in the right moment will also be possible due to its algorithm. 

 

MAILING:

This sales channel is not the best fit for a first approach, while you might be in risk of being tagged as spam, therefore wasting your time away. Ideally, you would use this channel for retargeting once you had made a first sell and kept your client’s data. Creating a new campaign to show new hot deal, updates or exclusive offers by targeting your data base, and according to your customer’s clients place in the sales funnel, could be a great idea. It’s also important that your data base be updated, so each mail can get to the right client, at the right time.

COLD CALLING:

This might be the most complicated sales channel of them all. On the previous ones, you know the client might  require your services, but cold calling is hard due to diverse issues. You can’t always get to the decision maker of the place you’re trying to get in touch with, and might be unaware of their financial situation, among other probabilities. Once you get to the right person, you want to meet the good ending: identify the needs of your potential client and place yourself in the sales’ funnel for the right approach to happen.

At BINDIVA, we can help you define which sales channels and content strategies are the best for you, so you can succeed in the market. Contact us and wait no more!