Context
The fintech division in Mexico of the Brazilian bank required a communication strategy to improve its reputation on digital channels and foster loyalty with its current audience.
Goal: Create and implement a marketing plan adaptable to the industry's constant pace.
Actions:
- Marketing and communication consultancy
- Content marketing
- Community management
- Management of social media campaigns
Results
Over 12 months, the company significantly improved its reach and reputation, considerably reducing the number of negative and spam comments, mainly on Facebook:
- Up to 1.9 million profiles reached monthly
- Up to 38,000 interactions monthly
ES