Context

To support the massive hiring of profiles for the manufacturing company's plants, the company required a 360º marketing strategy that, together with its HR division, would position itself as an employer brand.

Goal:
Position the company as an employer brand in the various countries in the Americas where it has a presence through digital strategies in social networks and Google campaigns.

Actions Taken:

  • Press releases
  • Media training for specialized spokespersons
  • 1:1 interviews with spokespersons
  • Content for Social Media
  • Geolocalized campaigns (SEM)

Results

Results:  

  • Up to 3 million profiles reached on a monthly basis.
  • Up to 30 thousand interactions per month.
  • Up to 3 thousand visits to the website on a monthly basis.