Context
The logistics and IT division of the global company launched its Cello Square platform in Mexico, which allows thousands of small, medium, and large companies to take advantage of technology and the logistics network to digitize, visualize, and trace all their logistics processes easily and securely.
Goal: Introduce the Cello Square platform to the media through a media event and various public relations strategies.
Actions Taken:
- Media event
- Press release
- Media training for specialized spokespersons
- 1:1 interviews with spokespersons
Results
Over 8 weeks, the company obtained 50 media mentions, 60% in AAA media, and generated 13 interview slots for its various spokespersons.
- +25 million impacts
- +2.2 million pesos in EVP
English 
Spanish