It’s very important for every digital marketing agency to keep a good relationship not only with clients, but also with media. Maintaining one’s brand prestige is the Public Relations area (PR)  main goal.

A good PR management in a company will always be important to satisfy your clients’ needs. PR’s aim is to seek costless publicity. Without the help of a PR team, clients would have to pay large amounts of money to get on any media such as TV, radio, newspapers, magazines, either on paper or digitally. That’s why we’ll be sharing 3 important tips to improve your relationship with media and keep your clients satisfied.

SEGMENTATION

 

When looking for relevant media to your brand, it’s important to focus on the sector they are looking for. As such, you’ll need a clear target for both media and audience. Keep in mind those two also must be well-suited for the market or industry you want to get into. For example, if you’re in the hospitality industry, you should focus on media of interest such as travel magazines, newspapers or programs containing sections such as “Lifestyle”, “Places to visit”, or miscellaneous.

 

INFO ANALYSIS

 

Getting a media release can be a very demanding task. Just like your company, thousands of others brands are also looking for publicity. That’s why, when making a press release, you must do a great job writing by adding exclusive data, giving the media priority or exclusivity on your brand,  that way they will see you as a valuable source of information. This will make it much more eye-catching and interesting to publish. You can keep some data or news for yourself if you are looking for interviews where you can offer more information. If this is not your case, then make sure to improve your release with valuable, interesting, effective information backed by hard data that remains informative.

 

CONTINUED COMMUNICATION AND MEDIA MONITORING

 

Once you have managed to get a media outlet to publish your content, it’s essential not to lose communication with the journalist or editor, as this will be very useful in the future. Communicating with them and making sure everything is in order, asking if they have the correct information and necessary elements to complete the story will be a part of being back again in touch.

Media exposure achieved, it’s also vital to thank them for their interest in your brand and for the publication, so that way you’ll know who to reach out to should you ever need their service again.

This also helps to keep your monitoring and database up to date, as they’re the main ways for you to know when or if one of your contacts has changed outlets or places and where to find them now.

 

For BINDIVA it is crucial to maintain truthful and updated information used with clients, always seeking to offer the best service. We focus on having a good control in the field of PR, maintaining a good relationship with our media and generating new ones, updating our database and trying to make great publications reach out to new clients, while protecting the prestige of your brand.