Marketing

Nowadays, connecting with consumers goes beyond offering a quality product or service; transparency has become a decisive value.   In a digital world saturated with content and advertising, [...]

Benefits and reaches of using different media.   An alliance between media and public relations brings great results to your brand.   Media have been part of our daily life for years, [...]

Companies aiming to penetrate new markets must overcome cultural barriers   In the globalized world we live in, business expansion is more a fact than a possibility; nowadays, bringing [...]

The non-linear narrative and storydoing emerge as a shift in how we tell and consume stories on social media.    As social media has evolved, so has our relationship with the content on [...]

The retro trend has been permeating our daily life, demonstrating that the good things always returns with a more modern touch In the changing world of graphic design, trends come and go, and [...]

Companies seek continuous growth in response to the COVID-19 pandemic. The first step to achieve this objective is developing a strategic plan containing goals, timing, actions and performance [...]

Chapter taken from e-book: PINCELADAS DE 100 LÍDERES EMPRESARIALES   Facing such a complex situation due to the life-changing COVID-19 pandemic that shook the world and reshaped whole [...]

Understanding which sales channels are the best fit for your product or service is key to set up the optimal business initiatives when building rapport with potential clients.   A sales [...]

Branding is about creating brands that bond with the audience. Transmitting values and building a solid identity, able to reflect itself in both an offline (Traditional Branding) and a digital [...]

Latin America is the region with the highest daily use of social networks worldwide. Four countries lead the global ranking surpassed only by Nigeria, which ranks first with 4:07 hours per day. [...]